Factor model of a comfortable environment for the consumption of cultural services

The article presents the results of research on comfort cultural services consumption environment. scientific discourses in segment subject are analysed, and their basis, 17 evaluation criteria for empirical study environment formulated. sociological information about evaluative judgments population was collected by an electronic questionnaire survey 407 people random sampling. Factor analysis carried out using main components extraction with varimax rotation Kaiser normalisation SPSS Statistics program (version 21). developed factor model comfortable will help optimise conditions leisure activities rural areas, which is extremely important achieving Russia’s national goals providing a safe life opportunities self-realisation development talents throughout country.